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5 Reasons Not To Employ Wix For Your Website – A Cursory Wix Review

I've often had clients come to me after using Wix or Weebly to build a website and ask for some help making their sites more visible.  And there lies the rub so to speak.  Wix makes information technology very easy to build a great looking website, and very easy to build a very badly performing website.

So if Wix makes it easy to build a website why shouldn't yous use it?

Wix makes it easy to build a prissy website, and very easy to build a bad performing one. Click To Tweet

ane.  Wix Makes It 'Piece of cake' To Build A Website

So if Wix makes it easy to build a website why is that a negative?  If you approach building a website as an 'easy' chore so yous've started off on the incorrect human foot.  I like to retrieve I know what looks good but if I tried to design a brochure it would look shocking – I'grand non a graphic designer and would never pretend to be one, then why should you pretend to be a website developer when your business organization depends on your website?.

If it was 'easy' to build a website that works so there wouldn't be hundreds of thousands of blog articles almost search engine optimisation (SEO), content structures, on and off site reputation management and conversion optimisation.

Personally I think most companies, especially small to medium ones, do not spend enough time on their website cursory.  Quite oft it's because they don't know what to ask most or the web agencies don't take the time to ask the right questions.  Business owners shouldn't necessarily know what questions to ask – your business is your speciality, you lot should be able to trust your spider web developer to ask the right questions.

Wix makes it easy to bound right in, throw together a web page and publish it.  Before you do that you lot need to terminate and think, and work out what your business needs for your online presence.

You demand to consider how your content is going to be structured, what prototype sizes you upload, what page titles you will use, the header text for each folio, the calls to action that appear in search engine results (SERPs) too every bit conversion optimisation.  Every bit well equally that you need to ensure y'all have implemented some online tracking and then yous know how it's performing, and set up essential Google tools to become insights from your website that may drive your marketing decisions.

Aye, I've seen expensive websites without Google Analytics installed – a fundamental oversight you lot shouldn't really go when spending thousands of dollars.  I've likewise had someone telephone call me to make their website more visible.  They spent $100 on their website with some random overseas company.  How much business has that 'cheap' website cost them? It probably turns out the website has cost them thousands in lost business concern – in that location's a worked instance below.

This is why information technology shouldn't be 'easy' to build a website.  What looks skillful doesn't necessarily perform well.

2. Wix Hides Complexities

Wooooaa!  That's another benefit I hear you shout!  Hiding complexities in website development is not necessarily a adept matter.  Wix makes it easy to design websites similar brochures and they're not.  What y'all meet isn't what Google sees.  Although Google does take user experience into account information technology's mostly around content and mobile friendliness and things like that.  1 of the nigh basic elements Google cares nearly are how your page titles are structured and what they tell about the page, even so for a few Wix websites I've seen, there is no attending paid to this despite Wix supporting SEO settings for pages.

Google doesn't really care if your button looks nice, or your image is stunning. The search result beneath is quite typical when you lot don't know what to do.  In that location's no call to action in the result, and the description doesn't say what the page is about.  If this is one of ten like results I'd probably click on a more enticing i.

By hiding these complexities it makes information technology very easy to get really proud of your new website and become and shout nigh it to the world.  You lot improve keep shouting as that may terminate upward being the best way to get your website found as Google may not find it.

Y'all demand to be aware of all the trickier bits that brand up your web presence like SEO, off site business listings, reviews and more.  A contempo nautical chart by specialist company MOZ showed your website only makes up an chemical element of your online presence – at that place's backlinks, business listings, citations and your website.  Without all of those you may not go found by your customers, so unfortunately your pretty Wix website will fall short of the mark.

I've seen briefs and quotes that don't reflect the virtually basic functionality a company needs, and they often treat SEO as an 'optional actress'.  It is not.  It'southward essential and often implementing uncomplicated steps will make a huge difference to your visibility.

3.  Wix Hosts Your Website

If your website starts performing slower than normal a decent web host is a skillful identify to start.  If a website is based on 1 of the open source content direction systems similar WordPress or Silverstripe in that location's a whole bunch of hosting companies wanting your dollar to host your website.  Some are great, and some are bad.

By and large I don't like the idea of using a proprietary content management system whether its a platform similar Wix, or i developed by your bureau.  If you fall out with the 3rd party or outgrow them you lot'll more than than probable need to start again.  Whilst WordPress isn't the only bachelor platform, I've had business owners inquire me if it'south a decent choice or does information technology 'merely' get used by bloggers?  Techcrunch use WordPress and Mashable used to use it – I can safely say their sites are probably bigger that yours.

When you develop your website using Wix you have no identify to get – they host your website and yous can't get elsewhere, which brings me to the side by side point.

iv.  You Cannot Drift Your Wix Data Elsewhere Easily

So yous get lucky and your website is performing well and you want to add features to it that aren't supported within Wix, or want a major overhaul.  Essentially you've outgrown your website.

If this happens information technology is very difficult to move your content abroad from Wix.  If y'all had a WordPress based website you can keep all your content and employ another theme, or a customised theme (which is finer a layout).  Your website looks completely different just you lot don't have to re-enter your content.  At that place is still work to be done when you switch themes equally they all have their own way of working, different image sizes in dissimilar slots, simply you tin can go along all your content.

If y'all recall you may outgrow Wix, possibly a full spider web development is outside of your budget right now, merely remember to factor in that potential cost in the future.

five.  Wix Isn't Free – Information technology May Be More Expensive Than You Think

Wix is a very attractive initial platform as the base offering is gratuitous.  It'due south a very effective sales technique that gets customers in the door.  Mailchimp use a similar technique only fifty-fifty Mailchimp doesn't allow you access to automatic email sequences in their base offer – this is an essential part of email marketing.

With the gratis plans you have Wix branding on your site, and the lilliputian icon shown in the browser bar volition be a Wix logo.  You too can't add in Google Analytics tracking until you lot get onto a premium plan.

Premium plans outset at a mere $4 or so per month so it's not expensive by any means, and they go upward to $24 per month.

When you start calculation functionality Wix has an 'app shop' so you lot can choose which apps to employ.  In that location'southward loads of apps to choose from and many showtime with a 'freemium' offering with more functionality provided at a toll so head back to that website cursory and factor in what you want into your costs.

The largest cost of using Wix for many people is a subconscious ane. Information technology's the cost of websites built past users who may not know what makes a website really piece of work, therefore it doesn't go plant, or it doesn't office well.  That lack of functionality is probably costing you business.

I compare this loss of business to a garage owner who had a cheap website built several years ago.  It couldn't be institute.  When a new website and offsite business listings were put live he was inundated with piece of work.  If you imagine he built that website in Wix (like some of his competitors have) without understanding the of import elements of search engine visibility, the scenario below is an extremely conservative estimate of the corporeality of work lost :

• Average workshop job is $200
• One job a week comes through a new website = 52 x 200 = $10400 per year
• Old website was live for 4 years = 4 x 10400 = $41600

That cheap website has cost him $41600 in lost acquirement during iv years.

In the USA, the average car repair cost in 2011 was $305.56, and I can safely assume that more than one job per calendar week is brought in as a result of beingness plant online.  Yous tin can then consider the ongoing total customer value with regular servicing, road fitness tests and more, it's perfectly feasible to recollect that this cheap website cost him a lot more than than the face value.

five customers per week at $305.56, over 4 years is $317,782.40 in lost revenue due to a bad website, and this is without value added upsells.

Using Wix may cost yous $317,782.xl in lost revenue. Notice out why... Click To Tweet

Summary

It is possible to build a decent acquirement generating website using the Wix platform.  The biggest problem with Wix is it makes information technology easy to create a website that you call back is not bad and it has given a lot of people the perception of having a skillful website when that's far from the truth.

Websites are not brochures and they shouldn't be treated that style.

To bring acquirement from a website y'all need to call back of it as an online presence, ticking all the correct boxes, and invest time and coin to go it correct.

Can you afford to lose $317,782.40 in your business?

If you would like independent help with your website brief, or want a health check done on your online presence, arrive touch today.

*** UPDATE 25th March 2019 :  ***

I take closed the comments on this mail service for a couple of reasons.

1: Some of these comments are soooo negative – we can all have views.

2. I'm not a web developer the majority of my time, I'm a digital marketer.

3. Wix may take improved some of the minor details of this post, and as Wix isn't my market its non in the all-time interests of my fourth dimension to update details.

Some of the smaller details of this blog post may have been superceded with Wix developments, simply overall my sentiment is still the aforementioned as I've seen information technology happen and then many times…  If y'all know what you're doing for digital marketing, Wix may be a good solution, but if you use it to throw upward a bones website without learning a fleck about digital marketing basics and SEO you are likely to be putting upwards a website which may cost y'all more in lost revenue than the money you lot saved past non hiring a professional….merely anybody has unlike circumstances and finances.

Thanks to anybody who contributed in balanced manner, apart from the people who were super negative and i sided ;-)  All the all-time with your digital marketing.

waresefuldsider.blogspot.com

Source: https://www.fullychargedmedia.com/online-presence-fundamentals/5-reasons-not-to-use-wix-for-your-website-a-brief-wix-review/

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